Vetting
55 creators, every one verified by hand
By Nxtfluencez · October 25, 2026
A leading premium grooming brand needed 50+ Indian Instagram creators across men's grooming and skincare, beauty, fragrance and fashion, and lifestyle. The quality bars were set upfront: 25K+ average Reel views and 2.5%+ engagement.
Tiers
15K–50K followers: 14 creators. 50–150K followers: 15 creators. 150–500K followers: 18 creators. 500K+ followers: 8 creators.
The result of the vetting
48 of the 55 cleared the 25K views bar. 35 cleared both bars — that is the core shortlist the brand can buy against with confidence. And where a creator's like counts were hidden, we marked their engagement unverified rather than estimating it: 7 creators carry that honest flag.