7.4x
Median Campaign ROAS
Across all verticals · finance campaigns outperform paid social by 3.2x
1,500+
Campaigns Delivered
Since 2021 · across 25+ global markets and 8 finance sub-verticals
4.2%
Avg. Engagement Rate
Finance creator network average vs 1.9% industry average (SocialBakers)
93%
Client Retention
Over 93% of brands expand or renew campaigns in year two

Featured Campaigns

A selection of campaigns across verticals, markets and budget tiers — from pre-launch startups to publicly listed institutions.

Fintech · YouTube · United States

Investing App — US Market Launch Campaign

A Series B investing app targeting millennial first-time investors needed a launch strategy that could build trust quickly and drive app installs in a crowded US market. Traditional paid social was delivering $3.20 CPIs — economically unsustainable for their LTV model.

We deployed a 14-creator YouTube network across personal finance, investing and financial independence channels. The campaign ran a 6-week burst strategy with staggered upload cadence to maintain sustained visibility without algorithmic decay. Each creator received dedicated briefs highlighting the app's unique compound-interest simulator feature — a content hook that drove above-average retention in videos and in-product engagement after install.

9.2x
Return on Ad Spend
42K
App Installs (6 weeks)
$0.74
Cost Per Install (vs $3.20 paid social)
6.4%
Avg. Engagement Rate (creators)
9.2x
Return on Ad Spend — vs industry avg 5.78x (IMH 2025)
Neobank · Multi-Platform · UK & Germany

European Neobank — UK & DACH Market Expansion

A fast-growing European neobank entered the UK and German markets simultaneously, requiring creator campaigns that were both culturally adapted and compliant with FCA (UK) and BaFin (Germany) promotions rules — a dual-regulatory challenge that most agencies refuse to attempt.

We assembled 23 mid-tier creators across YouTube, Instagram and TikTok, split by market and language. UK creators received FCA-compliant brief templates; German creators received BaFin-reviewed disclosure language. All content was reviewed pre-publication by our compliance team. The staggered rollout — UK first, DACH 3 weeks later — allowed for learnings to be applied across borders.

18,400
Verified Account Sign-Ups
£8.40
Cost Per Acquisition
£22
Previous Paid Social CPA
Zero
Compliance Incidents
62%
Lower CPA vs. previous paid social campaigns (£8.40 vs £22)
B2B SaaS · LinkedIn + YouTube · Global

B2B Fintech Tool — Enterprise Finance Audience Awareness

A B2B financial data platform needed to reach CFOs, finance directors and controllers across North America and Europe — an audience with very low social media advertising receptivity but high engagement with trusted peer content on LinkedIn and YouTube.

We ran a thought-leadership campaign with 8 LinkedIn finance creators (each with 15K–80K followers) and 4 YouTube channels covering corporate finance and FP&A topics. The brief centred on finance operational pain points, not product features — a deliberate positioning strategy that generated authentic engagement from highly qualified prospects.

3.8M
Qualified Impressions
340
Demo Requests (12 weeks)
$47
Cost Per Demo Request
8.7%
Demo-to-Trial Conversion
340
Enterprise demo requests at $47 CPL from creator content alone
Insurance · YouTube + Podcasts · US & Canada

Term Life Insurance — Millennial Audience Activation

A North American insurance provider struggled to cut through in a category with extremely low organic social engagement. Creator marketing offered an alternative: trusted voices explaining the value of life insurance in the context of financial planning — the product in a story, not the product as an ad.

We activated 11 personal finance YouTube creators and 6 personal finance podcasts, with brief angles focused on "financial planning for young families" rather than insurance product features. Host-read podcast ads delivered the highest-quality conversions (8.4x ROAS), with YouTube integrations generating the highest volume at 6.1x ROAS.

7.8x
Blended ROAS
2,400
Policy Quote Requests
8.4x
Podcast ROAS
6.1x
YouTube ROAS
7.8x
Blended ROAS across YouTube + Podcast creator network

Verticals We Work In

Deep expertise across all finance-adjacent categories.

Fintech & Neobanks
Digital banking, payments, remittance, neobrokerages. Deep expertise in regulated financial product promotion across multiple jurisdictions.
Investing & Wealth
Retail investing platforms, robo-advisors, financial planning tools. Specialist knowledge of investment product promotion rules.
Crypto & Web3
Exchanges, DeFi protocols, NFT projects, wallet apps. Full compliance awareness for the evolving crypto advertising landscape.
Insurance
Life, health, property and casualty, and specialty insurance products. Creator-led trust-building for low-engagement categories.
B2B Fintech SaaS
Financial data platforms, ERP tools, AP automation, treasury management. LinkedIn and YouTube creator campaigns targeting finance professionals.
Consumer Finance
BNPL, personal loans, credit cards, mortgage tools. Acquisition-focused campaigns with tight CPA targets and full-funnel attribution.

Your Brand Belongs Here

Submit your brief and we'll send a bespoke proposal with projected ROAS range, creator shortlist, and campaign structure. No cost, no commitment.

partnership@nxtfluencez.com