This Privacy Policy explains how Nxtfluencez ("we", "us", "our") collects, uses, stores and protects personal data when you visit our website at nxtfluencez.com (the "Site") or engage our influencer marketing services. By using the Site or our services, you agree to the practices described in this policy.
1. Information We Collect
We collect personal data in three ways:
1.1 Information You Provide Directly
- Campaign enquiry forms: Name, email address, company name, target market, campaign budget and campaign brief details
- Newsletter subscription: Email address only
- Creator applications: Name, email, social media handles, platform links and audience analytics
- Email correspondence: Any information you include in emails sent to partnership@nxtfluencez.com or support@nxtfluencez.com
1.2 Information Collected Automatically
- IP address and approximate geolocation (country/city level)
- Browser type, device type and operating system
- Pages visited, time spent on pages, and referral source
- Cookie data as described in Section 6 below
1.3 Information From Third Parties
- Creator performance data from social media platforms (for creators who apply to our network)
- Business information from professional databases to verify company details for brand clients
2. How We Use Your Information
We use personal data for the following purposes:
- Campaign proposals: To review campaign briefs, prepare proposals, and communicate with potential clients
- Service delivery: To manage influencer campaigns, creator relationships, and client accounts
- Newsletter: To send our monthly Creator Economy Report to subscribers (email only; unsubscribe at any time)
- Website analytics: To understand how visitors use our Site and improve content and user experience
- Legal compliance: To maintain records required by law and respond to regulatory or legal requests
- Security: To detect and prevent fraudulent activity and protect our systems
We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects.
3. Legal Basis for Processing
Where GDPR or UK GDPR applies, we process personal data under the following lawful bases:
- Contractual necessity: Processing required to deliver services under a campaign agreement
- Legitimate interests: Website analytics, security monitoring, and business development activities
- Consent: Newsletter subscription and non-essential cookies (you may withdraw consent at any time)
- Legal obligation: Maintaining records required by applicable law
4. Data Sharing
We do not sell, rent or trade personal data. We share data only in the following circumstances:
- Service providers: Third-party tools we use to operate the business (email delivery, analytics, form processing, CRM) — bound by data processing agreements
- Creators (within campaigns): Brand contact details shared with creators in the context of managed campaigns, limited to what is necessary for campaign delivery
- Brands (within campaigns): Creator performance data and audience analytics shared with brand clients in campaign reports
- Legal requirements: Where required by law, court order, or regulatory authority
- Business transfers: In the event of a merger, acquisition or sale of assets, subject to appropriate data protection obligations
5. Data Retention
We retain personal data only for as long as necessary:
- Campaign enquiry data: 3 years from last contact (to manage ongoing client relationships)
- Active client and creator data: Duration of engagement plus 5 years (for legal and accounting purposes)
- Newsletter subscriber data: Until you unsubscribe
- Website analytics data: 26 months (anonymised after 14 months)
- Financial records: 7 years (statutory requirement in most jurisdictions)
6. Cookies
Our Site uses the following categories of cookies:
- Essential cookies: Necessary for the website to function. No consent required.
- Analytics cookies: Help us understand visitor behaviour (e.g., Google Analytics). Used with your consent.
- Preference cookies: Remember settings such as language or region. Used with consent.
You can manage cookie preferences via your browser settings. Disabling analytics cookies does not affect your ability to use the Site.
7. International Transfers
We operate globally. Personal data may be transferred to and processed in countries outside your home jurisdiction, including countries that may not provide the same level of data protection as your country. Where we transfer data from the EEA or UK, we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses, adequacy decisions).
8. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete data
- Deletion: Request deletion of your data (subject to legal retention requirements)
- Restriction: Request that we limit processing of your data in certain circumstances
- Portability: Receive your data in a structured, machine-readable format
- Objection: Object to processing based on legitimate interests
- Withdrawal of consent: Withdraw consent at any time where processing is based on consent (e.g., unsubscribe from newsletter)
To exercise any of these rights, contact us at support@nxtfluencez.com. We will respond within 30 days.
9. Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, alteration or destruction. These include encryption in transit (TLS), access controls, and secure data storage. No internet transmission is 100% secure; we cannot guarantee absolute security but will notify affected parties of any breach as required by law.
10. Children's Privacy
Our services are not directed at children under the age of 16. We do not knowingly collect personal data from anyone under 16. If you believe a child has provided us with personal data, please contact us at support@nxtfluencez.com and we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy periodically. Material changes will be notified via the Site and, where appropriate, by email to active clients and creators. Continued use of the Site after changes are posted constitutes acceptance of the updated policy.
12. Contact & Complaints
For privacy-related questions, data subject rights requests, or concerns:
If you are based in the UK or EEA and are unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority (e.g., ICO in the UK, or the supervisory authority in your EU member state).