moomoo
A Global Trading Platform, a Creator Roster Built to Trade
Live — outreach running, negotiations in progress
Built a vetted roster of 115 creators — 37 channels at 500K+ subscribers and 78 at 100K+.
0 at 500K+
0 at 100K+
0 agency partners
The brief
moomoo needed YouTube creators who don't just talk about trading — they trade, on camera, in front of audiences who can tell the difference. The brief was deliberately strict: US-priority creators with 100K+ subscribers, real trading and investing content (live trades, platform demos, personal strategies, brokerage reviews) — and a hard line against institutional accounts and course sellers. Quality over volume, with rates and availability needed on a rolling basis for brand review.
What we did
Built a vetted roster of 115 creators — 37 channels at 500K+ subscribers and 78 at 100K+ — each profiled with the metrics that actually predict performance: subscribers, average and median views, engagement rate, upload cadence over the last 60 days, average video length and exact niche. Ran a structured outreach engine, not a mail blast. Every creator receives an individual pricing conversation — dedicated video, integrated video and 30-day usage rights priced separately — followed by a disciplined multi-step follow-up sequence. The system stops the moment a creator replies, and automatically removes addresses that bounce, so no creator is ever chased after answering and no dead inbox is ever mailed twice. Sourced in parallel through 46 influencer-marketing agencies, briefed on the same creator standard, to widen the funnel without lowering the bar — plus a public LinkedIn requirement post that brought inbound supply to us. Kept the brand's rule absolute: every creator on the roster genuinely trades. Creators who didn't meet the standard were removed and replaced, not argued for.
How it ran
Format: YouTube — dedicated and integrated creator videos. Outreach went live on 20 October 2026 and runs daily. Replies are tracked creator by creator; rate negotiations are in progress across the roster, and shortlists roll to the brand for review each week.
Documented figures
Live — outreach running, negotiations in progress. These figures are the roster, the sheets, or the vetting tally. They are not a finished campaign result.
| Figure | Value | Source |
|---|---|---|
| Creators vetted | 115 | Vetted roster |
| Channels at 500K+ subscribers | 37 | Vetted roster |
| Channels at 100K+ | 78 | Vetted roster |
| Agency partners in the sourcing network | 46 | Sourcing brief |