A leading premium grooming brand
A leading premium grooming brand — 55 creators, every one verified by hand
Vetting complete — unknowns labelled, not estimated
48 of the 55 cleared the 25K views bar. 35 cleared both bars.
Tiers
Qualification
- 55 sourced
- 48 cleared the views bar
- 35 cleared both bars
7 engagement-unverified (hidden like counts) — flagged, never guessed.
The brief
A leading premium grooming brand needed 50+ Indian Instagram creators across men's grooming and skincare, beauty, fragrance and fashion, and lifestyle. The quality bars were set upfront: 25K+ average Reel views and 2.5%+ engagement.
What we did
We sourced and individually verified 55 creators against both bars — audience size, average Reel views, and engagement checked profile by profile, then organised into tiers so the brand could allocate budget by reach. 15K–50K followers: 14 creators. 50–150K followers: 15 creators. 150–500K followers: 18 creators. 500K+ followers: 8 creators.
How it ran
48 of the 55 cleared the 25K views bar. 35 cleared both bars — that is the core shortlist the brand can buy against with confidence. And where a creator's like counts were hidden, we marked their engagement unverified rather than estimating it: 7 creators carry that honest flag.
Documented figures
Vetting complete — unknowns labelled, not estimated. These figures are the roster, the sheets, or the vetting tally. They are not a finished campaign result.
| Figure | Value | Source |
|---|---|---|
| 15K–50K followers | 14 | Hand verification |
| 50–150K followers | 15 | Hand verification |
| 150–500K followers | 18 | Hand verification |
| 500K+ followers | 8 | Hand verification |